1805
John Dewar was born to humble crofter parents on a small farm
in the very heart of Scotland. His first language is Gaelic,
but he learns English at the local parish school, a skill
which will be useful in business. Deciding farming isn't for
him, John apprentices as a joiner, and sets up business with
his brother in Aberfeldy.
1828 John decides he just isn't cut out to
be a joiner. He jumps at the opportunity to move to Perth
and work as a cellarman in Uncle Alex MacDonald's Perth wine
business. In 1837 he becomes partner in his uncle's spirit
business and it becomes known as MacDonald and Dewar.
1846 John gets the entrepreneurial bug, so
dissolves his partnership with his uncle and launches his
own innovative wine and spirit business in Perth High Street.
John is a pioneer in blending whisky and among the first men
to sell Scotch in glass bottles branded with his own name.
1860 John starts to expand the business beyond
the confines of Perth and employs a 'traveller' or salesman.
Scottish hotels and bars are happy to stock his quality whiskies.
1871 John's son, John Alexander Dewar joins
his father in his business and proves to be an eager pupil.
By the time he was 23 in 1879, he became partner with his
father.
1880 At the age of 74, John Dewar dies and
leaves behind a modest Scottish business built on a solid
foundation of the finest quality blended whisky. His son,
John A. inherited the business and a few year later in 1884,
his brother Tommy joins the family firm. Tommy is a lively
20 year old and what he lacks in experience, he makes up for
with enthusiasm.
1885 Tommy invades London to establish a
beachhead against brandy, rum and gin. Whisky is little known
and little drunk in the capital, and Tommy arrives with introductions
to just two men - one dead and the other bankrupt. Despite
this setback, he manages to create a massive demand for Dewar's
whisky through hard work and sheer genius.
1886 Dewar's whisky wins its first metal
-- on home turf. This landmark first medal is awarded for
blended whisky by people who really know their Scotch -- the
judges at the Edinburgh Exhibition of 1886. Over the next
century or so, Dewar's wins a record 80+ medals and prizes
worldwide. The same year Tommy becomes a partner with his
brother in the family business after having proven his credentials
as a whisky salesman.
1891 Dewar's Scotch arrives at the White
House. Andrew Carnegie, the steel magnate and Scottish crofter's
son, orders a small keg of Dewar's to be sent President Benjamin
Harrison for not supporting home-grown products (ie. bourbon).
Tommy can't have enough of the publicity. "It was the
very best kind of advertising I ever had, and certainly the
cheapest...inquires and orders flowed to us from all parts
of the States."
1892 Tommy sets out on a two year global
sales tour. Having secured the English market, 28 year old
Tommy embarks on his first grand tour -- a one man, two year
sales mission to 26 countries worldwide. He appoints 32 agents
and establishes Dewar's export foundations.
1893 Queen Victoria awards her Royal Warrant.
Dewar's has received Warrants for every British monarch from
Queen Victoria to to Queen Elizabeth II, testifying that Dewar's
is a personal supplier of Scotch whisky to their respective
majesties.
1894 The indefatigable Tommy finds time to
publish A Ramble Round the Globe - impressions and
tales of his world travels. Amusingly written for the many
people curious about his trip, it's a medley of social observation,
whimsical anecdote, and detailed measurements -- from the
dimensions of the Capitol in Washington to the diameter of
a straw hat.
1895 Dewar's takes its pioneering spirit
to the US, opening its first office on Bleeker Street, New
York. The same year an office is opened in Dublin and Tommy
buys his first car - a 3 and a half horse power chain driven
Benz. It is only the third car to be purchased in the UK,
after the Prince of Wales and his close friend Sir Thomas
Lipton.
1897 Tommy is made Sheriff of London, after
serving on the London County Council.
1898 Dewar's Scotch Whisky stars in the first
ever film advertisement for a drink. It was commissioned by
Tommy and produced by the Edision Company. The film of dancing
Scotsmen is projected on the roof of a building in New York's
Herald Square (home of Macy's department stores). The commercial
does more than surprise New Yorkers -- it stops traffic.
1898 The Aberfeldy
Distillery opens. John A. Dewar sees that, to meet growing
demand, the firm must be able to guarantee the supply of a
superior quality Highland malt whisky for use in the company's
blends. Aberfeldy is designed from the ground up as a model
distillery. It relies upon a water source, the Pitilie Burn,
which has been used for distilling for centuries. The distillery
is linked by railway to the company's Perth headquarters.
1899 Dewar's White Lable is unveiled. The
blend is the creation of A.J. Cameron, Dewar's first Master
Blender. Cameron is a pioneer of new blending techniques,
marrying his whiskies by region of origin before the creation
of the final blend. His relentless commitment to quality and
consistency is behind the perfectly balanced taste of Dewar's
White Label and the promise that "It never varies".
1900 John A. is elected liberal MP for Inverness-shire.
Tommy Dewar is elected Conservative Member of Parliament for
St. George Division, Tower Hamlets.
1902 Tommy Dewar is knighted on 18th December
in the Coronation honours list of Edward VII.
1906 Dewar's has offices in Calcutta, Sydney
and Melbourne.
1907 John A. Dewar is made a baronet on 24
July in the retiring honours list of Prime Minister Asquith.
John, son of John A. joins the business.
1908 Dewar House, the firm's London office,
opens in the Haymarket.
1911 Dewar's creates the largest mechanical
sign in Europe, on the Thames Embankment in London. The 68
foot Highlander is composed of six miles of electric cable,
and the lamps flash on and off so he appears to take a drink.
Homebound commuters are stopped in their tracks.
1915 Dewar's amalgamate with rivals Buchanan's
to strengthen mutual interests and avoid competition.
1917 Tommy Dewar buys "The MacNab",
the portrait of a highlander by the famous Scottish painter
Raeburn. It will hang in Dewar's London office in the Haymarket.
John A. Dewar is created Lord Forteviot of Dupplin by King
George V. His castle at Dupplin, just outside Perth, includes
a working farm. John A. invests a lot of time and effort in
rebuilding the village of Forteviot which is nearby.
1917 - 1919 Aberfeldy Distillery closes due
to war-time shortages of barley.
1919 Tommy is raised to the peerage, with
the title "Baron Dewar of Homestall". Homestall
is the country estate in Sussex, where he breeds racing dogs
and horses.
1920 Prohibition starts in the USA. Distillers
are hit hard, but whisky is still available as a medicinal
product and there is so much smuggling that you don't have
to look too far to find a bottle of Dewar's.
1923 Dewar's buys up distilleries at Ord,
Parkmore, Pultney and
Aultmore to ensure supplies
of single malt whiskies for blending.
1925 Dewar's, Buchanan's and Johnnie Walker
amalgamate with the Distillers Company Ltd (DCL). John A.'s
son, John, takes a leading role in the newly formed DCL.
1927 Dewar's produces the first documentary
on the production and blending of Scotch whisky. Filmed at
Aberfeldy Distillery and the company office in Perth, it documents
the entire process from the ingredients, through distilling,
blending, bottling, and despatch.
Dewar's introduces their innovative spring cap. This resealable
invention is a great improvement on the use of corks, which
can affect the flavour of the whisky.
1929 John A. Dewar, Lord of Forteviot, dies,
leaving over £4.5 million and the firm with annual profits
of more than £1 million. He is mourned by millions in
his native Perth, where he had become a generous benefactor.
1930 Thomas, Lord Dewar, dies. Dying less
than a year after his older brother, he leaves more than £5
million. £10,000 was to be distributed to the firm's
employees.
1933 Repeal of the 18th Amendment of the
US Constitution. Prohibition ends. Tommy would have rejoiced.
He said in his book, "Anyone who wants to know my views
on prohibition can have it in one word, and that word is 'bosh'."
1940 During the Second World War malt distilleries
close due to a shortage of barley. Dewar's rations orders
at home and abroad. Sales people are taken off the road. Dewar's
is not able to meet demand for their whisky until 1962.
1942 - 1944 Aberfeldy Distillery closes due
to war-time shortages of barley.
1946 Dewar's hits 100. The firm's birthday
is a good excuse for celebration amid all the post-war austerity.
1954 Dewar's Ancestor, a luxury blend of
12 year old whiskies, is introduced by the House of Dewar.
It replaces 'Victoria Vat' as the company's deluxe blend.
1955 Queen Elizabeth II grants Dewar's her
Royal Warrant.
1961 New production facilites open at Inveralmond
in Perth, Scotland, to meet the ever growing demand for Dewar's.
1966 Dewar's wins a Queen's Award for Export
Achievement -- the first of its record total of six.
1972 Aberfeldy Distillery expands in order
to produce more whisky. The number of wash backs increases
from four to eight, and the pot stills from two to four.
1986 Dewar's White Label keeps growing, becoming
the Number 1 Scotch whisky sold in the US.
1996 Dewar's 150th anniversary. A special
bottle is produced to celebrate the occasion, designed by
a Scottish student.
1999 Aberfeldy 12 Year Old single malt whisky
is launched.
2000 Dewar's sees out the old Millennium and marches
into the new at the Dewar's Hogmanay Millennium celebration
on the Royal Mile Edinburgh.
Dewar's 12 is launched for selected markets including the
USA and travel retail. It wins double gold at the San Francisco
World Spirits Competition.
New state of the art bottling facilities open in Glasgow,
bottling over 470 bottles a minute.
Dewar's World of Whisky is opened by the Earl of Elgin. The
exhibition is a celebration of the rich heritage of the company,
and includes displays of selected items from the company archive.
The limited edition Aberfeldy 25 YO is released in celebration
of this occasion.
2002
Dewar's becomes the whisky sponsor of the Edinburgh
Military Tattoo, the Number 1 tourist attraction in Scotland.
The Dewar Highlander is the perfect complement to the event.
2003 Dewar's Mini Tattoo takes place for
the first time at Aberfeldy Distillery. As a result of Dewar's
partnership with the Edinburgh Military Tattoo, a selection
of acts from the tattoo perform on the lawn in front of the
distillery to an enthusiastic crowd.
2005 Building on the success of Dewar's White
Label and Dewar's 12, a full portfolio of Dewar's whiskies
is launched. The Dewar's family of whiskies now includes a
rich choice of exceptional quality. The blends consists of
Dewar's White Label, Dewar's 12, Dewar's 18, and Signature,
with a blended malt called Dewar's 15. The single malts, Abefeldy
12 and Aberfeldy 21, come from the heart of Dewar's, their
special distillery at Aberfeldy which was built by the Dewar
family.
Dewar's whiskies win 19 awards at competitive tastings, proving
that Dewar's whisky is still the Medal Scotch of the World!
Highlights include a gold medal for Dewar's 18 at Whisky
Magazine's "Best of the Best", and a gold medal
and 'Best in Class' for Aberfeldy 12.
A selection of Dewar's most prestigious and historic medals
is still proudly displayed on every bottle. Each award is
magnificent to look at and more impressive for what it says
about Dewar's. Altogether, the company has been honoured with
more than 140 awards, beginning with Dewar's first medal in
1886.
Courtesy of Dewar's
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Colour: Clear golden honey.
Nose: A perfectly balanced blend of Scottish heather
and honey, with delicate notes of unripened pear and
a hint of oak.
Palate: A delightful blend of soft vanilla with honey
and blooming heather, well rounded with a slight smoky
sensation emerging.
Body: Medium and smooth.
Finish: Medium finish, slightly dry with lingering
heather/honey overtones, and the faintest touch of
smoke.
Up to 40 of the finest malt and grain Scotch whiskies
are blended together in perfect harmony, to create
this time honoured blend. Our Aberfeldy single Highland
malt, with notes of Scottish heather and honey, is
placed at its heart to ensure this whisky is smooth
and perfectly balanced. It is no surprise to learn
that this is the Number 1 selling Scotch whisky in
the USA today. |
Colour: Deep amber and rich.
Nose: A full fruity nose, blending together sultanas
and raisins with a hint of Scottish heather, forming
a perfectly balanced, mellow whisky.
Palate: A rich, fruity sweetness, giving way to a
well rounded warm mouth feel with just a hint of oak.
Body: A rounded, medium to full bodied whisky.
Finish: A long, full flavoured, lingering finish.
DEWAR'S 12 is a perfectly balanced marriage of carefully
selected 12 year old malt and grain Scotch whiskies,
created by DEWAR'S sixth Master Blender, Tom Aitken.
This perfectly balanced taste is achieved through
the marrying process, originally pioneered by our
first Master Blender, A J Cameron. Only malt and grain
whiskies of the highest quality are used to create
this rich, fruity and delightfully mellow whisky.
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Colour: Warm gold
Nose: Almost incense-like, heather honey with a fruity
softness, notes of pineapple, toast and cereal
Palate: Syrupy, lingering on the tongue like a liqueur
Body: Full bodied
Finish: Full flavour, the perfume characteristics
become more spicy, with a bitter hint of Seville oranges
in a decidedly dry finish. |
Colour: Deep gold with amber highlights
Nose: A pleasing aroma of heathery honey, followed
by a fruity softness, hints of vanilla and burnt wood.
Palate: Full flavoured with touches of Seville oranges
lingering on the tongue like a good liqueur
Body: Full bodied
Finish: Long , spicy with a decidedly dry finish
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Dewar's
World of Whisky
Winter (1st November - 31st March)
From 1st November until 31st March, DEWAR'S World of Whisky
is open Monday to Saturday from 10AM until 4PM.
Last admission is one hour before closing.
Summer (1st April - 31st October)
Monday to Saturday 10am to 6pm
Sunday 12 noon to 4pm
Last admission is one hour before closing.
Please allow one and a half hours for your visit.
Silent Season
The month of October / November is usually our annual maintenance
period. Traditionally known as the 'Silent Season', during
this time the distillery tour may be unavailable, however
the Brand Centre, Brand Store and coffee shop will remain
open. Please call if you require further advice.
Standard Tour
Includes: Introductory Film, Heritage Exhibition, Distillery
Tour, Whisky Tasting (choose from Dewar’s White Label,
Dewar’s 12 Deluxe Blend, or Aberfeldy 12 Single Malt).
Adult
£6.50
OAP/Concession
£5.00
Under 18
£4.00
Child Ticket
Those under the age of 12 and in family groups are free.
Cask Tasting Tour £12
Includes: Introductory Film, Heritage Exhibition, Distillery
Tour, Whisky Tasting (choose from Dewar’s White Label,
Dewar’s 12 Deluxe Blend, or Aberfeldy 12 Single Malt),
Cask Tasting in the Warehouse (25 year old Aberfeldy Single
Malt direct from the cask).
Deluxe Tour £18
Includes: Introductory Film, Heritage Exhibition, Distillery
Tour, Enhanced Whisky Tasting: Dewar’s 12 Deluxe Blend,
Aberfeldy 12yo & Aberfeldy 21yo Single Malts plus one
other. Complimentary Dewar’s Nosing Glass.
Aberfeldy Connoisseur’s Tour £30
Includes: Introductory Film, Heritage Exhibition, Private
Distillery Tour, Private Accompanied Whisky Tasting of Dewar’s
Portfolio including, among others, Aberfeldy 21yo, Aberfeldy
Single Cask and Dewar’s Signature. Cask Tasting in the
Warehouse (25 year old Aberfeldy Single Malt direct from the
cask). Limited Edition Nosing Glass
Group Tours (12 or more)
Please contact the Brand Centre to discuss your personal group
requirement. Group discount for parties of 12 or more are
available with advance reservation. Please call at least 24
hours ahead of time.
Free nature trail. Parking
Free parking for cars and pre-booked coaches. Wheelchair
Access
There is full wheelchair access to DEWAR'S World of Whisky Brand
Centre, coffee shop and Brand Store. The Distillery is unfortunately
not accessible by wheelchair. Language Translations
Audio guides are available in English, Spanish, French, Japanese,
German, Italian, Greek and Russian for the Brand Centre tour.
The Distillery tour is in English. Private
Parties
From time to time, DEWAR'S World of Whisky may be closed for
a private party or company event. To be safe, phone ahead to
confirm your arrangements. Directions
It’s easy to get to Aberfeldy. It’s the leaving
you’ll find hard. Where will you be coming from? How do
you like to travel? We’ll tell you everything you need
to know.
By Car
Coming from Edinburgh? From Glasgow? Don't forget to pack
your camera. You'll drive through some great scenery and you'll
need that camera right beside you.
From Edinburgh
The drive is about one and a half hours. Leaving Edinburgh,
cross the legendary Forth Road Bridge (Toll bridge). Join
the M90 motorway and then the A9 Perth-to-Inverness trunk
road. Leave the A9 at Ballinluig and follow the A827 alongside
the River Tay to Aberfeldy. DEWAR'S World of Whisky is on
your left, just before you get into the town, at Aberfeldy
Distillery.
From Glasgow
The drive takes roughly one and a half hours. Leave Glasgow
on the M80 (A80) signposted for Stirling. At Junction 9, join
the M9 and then the A9 northbound. Stay on the A9, past Gleneagles,
famous among golfers, to Perth. Stay on the A9 going north
to Ballinluig. Follow the A827 along the River Tay to Aberfeldy.
DEWAR'S World of Whisky is on your left, before you enter
the town.
From The North
Following the A9 south, leave at Ballinluig and follow the
A827 alongside the River Tay to Aberfeldy. DEWAR'S World of
Whisky is on your left, just before you get into the town,
at Aberfeldy Distillery.
Contact Us
DEWAR'S World of Whisky
Aberfeldy Distillery
Aberfeldy, Perthshire
PH15 2EB Scotland
Tel No. 01887 - 822010
Fax No. 01887 - 822012
Email: DEWAR'S
World of Whisky
Courtesy of Dewar's
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