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Wm. Teacher & Sons Limited
Beam Global Spirits & Wine, Inc.
Viewer's Comments about Teacher's
 Teacher’s
can trace its roots back to the 1850s, when a Victorian
grocer named William Teacher began selling whisky in Glasgow,
Scotland. As an immensely
successful brand, the company hedged its sales during the
First World War by distributing to its customers ration
coupons, which entitled them to only five glasses of Teacher’s
per week. When the war was over, business resumed, and the
company was able to fulfill growing demand from its ample
supply.
1830 William Teacher took advantage of
the new Excise Act (made distilling whisky much easier)
to sell his own blends. In 1832, his first premises was
his wife's grocery store in Glasgow.
1856 Teacher was awarded a 'licence for
consumption' and opened the first famous "Dram Shop".
1863 Teacher's Highland Cream Blended Scotch
was launched - "Perfection of Old Scotch Whisky".
1876 William Teacher passed away. He left
in charge his two sons - William Jr. and Adam. The sons
moved to St. Enoch Square which was home to their headquarters
until 1991.
1887 Teachers creates Australian Bonded
Whisky. They used their whisky barrels as ballasts on ships
travelling to and from Australia. This method guaranteed
many months of additional maturation in oak without the
need to find expensive storage space.
1899 Teacher’s opens Ardmore,
their first single malt distillery. This was built to ensure
a guaranteed supply of the fully peated single malt whisky
that gives Teacher's Blend its distinctive full flavour.
1913 Teacher's patents 'The self opening
bottle'. It was launched with a massive advertising campaign
which gave Teacher's a 15 year lead over its rivals.
1930 Teacher's celebrates its centenary
with the famous 'Right Spirit Boys' advertising campaign.
This campaign would continue up until the 1950s.
1933 Teacher's takes advantage of the end
of prohibition in the US, shipping its first consignment
on the Cunard steamer 'Scythia'.
1957 Teacher's buys The
Glendronach single malt distillery in Banffshire
to meet the increase in demand for whisky following the
end of rationing.
1967 The launch of the famous 'Jigger Cap' bottle
- a measuring cap as a top. Sales continue to grow throughout
the world.
1972 Teacher's annual sales in the UK alone
exceed one million cases for the first time.
1987 A new bottle and label design is launched
with a huge advertising campaign.
1997 The 12 year old Teacher's 50 is launched
in India to commemorate 50 years of independence. It contains
over 50% single malt and is now India's leading premium
blended Scotch.
2007 Teacher's worldwide sales reach over
1.5 million cases and it is available in over 100 countries.
It is now a brand leader in many countries including Brazil
and India.
Whilst all Blended Scotch Whiskies are made with both the
malt and grain whiskies, Teacher's Highland Cream is unique.
The blend has an exceptionally high malt content - no less
than 45%. This gives it a richer, more bodied flavour.
A complex blend: Teacher's uses over 30 different single
malt whiskies. It is our Master Blender's skill that ensures
that these malts are balanced and hamonised delivering the
same full rich taste that W M Teacher created over 175 years
ago.
 Jim
Murray, the world’s leading whisky authority, states
in his Whisky Bible 2004: "This is a whisky of spellbinding
complexity and of a style that is an umbilical cord to our
blending forefathers."
Awards & Accolades - #3 Scotch whisky in the UK and
#52 on the world’s top-100 spirits list.
Courtesy of Teacher's Highland
Cream |
